London, UK – Born Ready presents its first capsule collection: “Icon”
Drawing inspiration from some of pop cultures most iconic and infamous brands. Chanel, Coca-Cola and Baskin & Robbins received the Born Ready treatment and have undergone a playful and contemporary evolution.
Paying homage to the greats, whilst always remaining individual and ahead of the curve is the underlying theme within this unisex and versatile story. “Always Born Ready”, “Often Licked Never Beaten” and “No.1 L’odeur du Succés” are the three key motifs that individualize the collection whilst “South London Born Ready” underpins them all, acting and emerging as a new standalone icon.
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